Supreme Court: Borrowers Retain Redemption Rights if Balance is Paid After Auction Deadline  ||  Supreme Court: Non-Confirmation of Seizure under Section 37A Impacts Adjudication Proceedings  ||  SC: Blacklisting After Contract Termination is Not Automatic and Needs Independent Review  ||  Grand Venice Fraud Case: Supreme Court Cancels Bail of Satinder Singh Bhasin  ||  SC: Senior Employee Cannot Claim Same Lesser Penalty As Subordinate; Bank Manager's Dismissal Upheld  ||  Madras HC: Governor Must Follow Cabinet's Advice on Remission Decisions, Regardless of Personal View  ||  Kerala High Court: Entrepreneurs Must Be Protected From Baseless Protests to Boost Industrial Growth  ||  J&K&L High Court: Second FIR Valid if it Reveals a Broader Conspiracy; 'Test of Sameness' is Key  ||  Supreme Court: Expecting a Minor to Respond to a Public Court Notice is ‘Perverse’  ||  SC: Order 23 Rule 1 CPC Applies to S. 11 Arbitration Act, Barring Fresh Arbiration After Abandonment    

TRAI issues Direction for deploying Artificial Intelligence and Machine Learning based UCC_Detect system under TCCCPR, 2018- (Telecom Regulatory Authority of India) (13 Jun 2023)

MANU/TRAI/0057/2023

Media and Communication

TRAI has directed all Access Providers to deploy Artificial Intelligence and Machine Learning based UCC_Detect system to detect, identify, and act against senders of Commercial Communication who are not registered in accordance with the provisions of Telecom Commercial Communication Customer Preference Regulations, 2018 (TCCCPR-2018). The entities who do not get registered with the Access Providers and use 10 digits mobile numbers for sending commercial communications through messages or calls are called Unregistered Telemarketers (UTMs).

TRAI has been taking various steps to curb Unsolicited Commercial Communication (UCC) which is a major source of inconvenience to the public. It has resulted in reduction in complaints against Registered Telemarketers (RTMs). Despite measures taken by the TSPs, UCC from Unregistered Telemarketers (UTMs) is still continuing. At times these UTMs through messages having fraudulent links and telephone numbers trap the customers into sharing of their critical information causing financial loss to the customers.

To detect, identify and act against all such Unregistered Telemarketers (UTMs), TRAI has been insisting Access Service Providers to implement UCC_Detect System, with requisite functionalities within the framework of TRAI's Telecom Commercial Communication Customer Preference Regulations, 2018 (TCCCPR-2018). Access Service providers have implemented such detect system as per their suitability and feasibility. However, since the UTMs are continuously evolving new techniques to send unsolicited communications and the current UCC detect systems deployed by the Access Service providers are not fully capable to detect such UCC.

Therefore, in order to have uniformity of UCC Detect System implementations, TRAI has directed all Access Providers to deploy Artificial Intelligence and Machine Learning based UCC_Detect system capable of constantly evolving to deal with new signatures, new patterns and new techniques used by UTMs. Access Providers have also been directed to share intelligence with other Access Providers using DLT platform. Access Providers have further been directed to ensure that such UCC_Detect System shall detect senders who are sending Unsolicited Commercial Communications in bulk and not complying with the provisions of the regulations. All the Access Providers are directed to comply with the above directions and forward an updated status on actions taken within thirty days.

Tags : DIRECTION   DEPLOYMENT   ARTIFICIAL INTELLIGENCE  

Share :        

Disclaimer | Copyright 2026 - All Rights Reserved