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Delhi HC: Advertising Campaign Can be Protected Under IP Law if it Has Become Distinctive - (11 Jul 2022)

INTELLECTUAL PROPERTY RIGHTS

Delhi High Court has held that an advertising campaign can be granted protection in Intellectual Property (IP) law, if it signifies the source and has become distinctive of the party while adding that the threshold for establishing distinctiveness would be very high in such a case.

Tags : DELHI HIGH COURT   ADVERTISING CAMPAIGN   DISTINCTIVE  

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