NCLAT: Can’t Dismiss Restoration App. if Filed in 30 Days from Date of Dismissal of Original App.  ||  Delhi HC: Communication between Parties through Whatsapp Constitute Valid Agreement  ||  Delhi HC Seeks Response from Govt. Over Penalties on Petrol Pumps Supplying Fuel to Old Vehicles  ||  Centre Notifies "Unified Waqf Management, Empowerment, Efficiency and Development Rules, 2025"  ||  Del. HC: Can’t Reject TM Owner’s Claim Merely because Defendant Could have Sought Removal of Mark  ||  Bombay HC: Cannot Treat Sole Director of OPC, Parallelly with Separate Legal Entity  ||  Delhi HC: Can Apply 'Family of Marks' Concept to Injunct Specific Marks  ||  HP HC: Can’t Set Aside Ex-Parte Decree for Mere Irregularity  ||  Cal. HC: Order by HC Bench Not Conferred With Determination by Roster is Void  ||  Calcutta HC: Purchase Order Including Arbitration Agreement to Prevail Over Tax Invoice Lacking it    

TRAI releases paper on Radio Audience Measurement and ratings- (Telecom Regulatory Authority of India) (15 Mar 2016)

MANU/PIBU/0320/2016

Media and Communication

The Telecom Regulatory Authority of India released a consultation paper "Issues Related to Radio Audience Measurement and Ratings in India".

Measuring radio audience preferences and listening habits provides advertisers and advertising agencies with information about the popularity of a channel or program. It also helps create content that appeals to listeners. At present radio ratings in India are conducted by All India Radio and TAM Media Research, a private ratings agency co-owned by IMRB International and Nielsen Media Research. Concerns have been raised about inadequate coverage of such surveys and the panel size of the radio audience measurement conducted by the private agency, not to mention the methodology.

Comments on the consultation papers are being received till 11 April 2016.

Tags : TRAI   RADIO   AUDIENCE MEASUREMENT   PEOPLE METER  

Share :        

Disclaimer | Copyright 2025 - All Rights Reserved