Bom. HC: Court Just Concerned with Fair & Just Process While Determining Challenge to Tender Process  ||  Bombay HC: Collector Has Inherent Power to Review Administrative Orders  ||  Delhi HC: Merely Availing Service Won’t Qualify the Consideration as FTS  ||  Bombay HC: Elephant’s ‘Right to Quality Life’ to Prevail Over Human’s Right to Use Animals  ||  Kerala High Court: No Bar on Use of Automatic or Electric Vehicles for Driving Test  ||  Rajasthan HC: Cannot Pass Termination Order Questioning Integrity, without Holding Inquiry  ||  Delhi HC: CBI Cannot Use Section 91 of CrPC to Seek Demand Draft Suspected to be Proceeds of Crime  ||  SC: “Healthcare Services” in Service Tax Exemption Notification Includes Stem Cell Banking Services  ||  SC: In Cheque Dishonour Cases, Partners Would be Personally, Jointly and Severally Liable  ||  SC: S. 42 of Partnership Act Won’t Apply Where There Are More than 2 Partners in a Partnership Firm    

Department of Consumer Affairs launches ‘Jagriti’, a mascot to empower consumers and generate awareness towards consumer rights - (15 Jul 2022)

Consumer

The Department of Consumer Affairs (DoCA) has launched “Jagriti”, a mascot for empowering consumers and generating awareness of their rights. Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights and addressing solutions to the problems faced by the consumers. The initiative is a positive approach towards making consumer friendly atmosphere wherein even a layman would understand their rights being a consumer.

The “Jagriti” mascot will be used to generate consumer awareness about various themes of the Department like provisions of Consumer Protection Act 2019, Hallmarking, National Consumer Helpline toll free number 1915, provisions of weights and measures Act, decisions of the Central Consumer Protection Authority and testimonials by consumers on grievance redressal. It would enable consumers to make informed choices facilitate timely and effective grievance redressal.

By bringing the Jagriti Mascot, DoCA aims to strengthen its consumer awareness campaign presence in digital and multimedia and reinforce a young empowered and informed consumer. Jagriti mascot shall be shown along with tagline “Jago Grahak Jago” in all its media campaigns. The two are new synonymous with young aware consumers and bring sharp focus to consumer rights knowledge and movement. Department of Consumer Affairs was constituted as a separate Department in June 1997 as it was considered necessary to have a separate Department to give a fillip to the nascent consumer movement in the country.

Tags : JAGRITI   LAUNCH   CONSUMER RIGHTS  

Share :        

Disclaimer | Copyright 2025 - All Rights Reserved