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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> </head> <body> <div style="font-family:Verdana, Geneva, sans-serif; font-size:12px; text-align:justify"> <table width="800" border="0" style="border:1px solid #ccc;padding:5px;" align="center" cellpadding="6" cellspacing="0"> <tr> <td align="left" valign="top"> <br /> High Court of Delhi <br /><br /> Puffery’ by advertiser permitted, so long as it doesn’t misrepresent<br /><br /> MANU/DE/1381/2016 - (01 Jun 2016)<br /><br /> </td> </tr> <tr> <td align="left" valign="top">Gillette India Limited v. Reckitt Benckiser (India) Pvt. Ltd.</td> </tr> <tr> <td align="left" valign="top" style="background-color:#FDEDCE"><strong>Delhi High Court dismissed an application Gillette India against Reckitt Benckiser for airing allegedly disparaging and false television advertisements. In the disputed advertisement, Reckitt compares the superior efficacy of its hair removal cream, ‘Veet’, to an “ordinary razor”, which looks similar to those sold by Gillette.<BR><BR> The court reiterated the guiding principles laid down by the court in determining permissibility of the advertisements: protection of commercial speech; advertisement to not be false, misleading unfair or deceptive, and; allusions in the advertisement glorify ones products and are not construed as serious representations.<BR><BR> Though it dismissed Reckitt’s argument that the razor used in the advertisement was a design dissimilar to Gillette’s, it refused a final ruling for a lack of neutral evidence. Assertions that the advertisement was misleading in its claims were inaccurate and misleading failed to sway the court.</strong></td> </tr> <tr> <td align="left" valign="top" ><strong>Relevant : Tata Press Ltd. v. MTNL & Ors. <manuid>MANU/SC/0745/1995</manuid> Colgate Palmolive (India) Ltd. v. Hindustan Lever Ltd. <manuid>MANU/SC/0494/1999</manuid></strong></td> </tr> <tr> <td align="left" valign="top" ><strong>Tags : advertisement, comparison, commercial speech, protected</strong></td> </tr> <tr> <td align="left" valign="top"> </td> </tr> <tr> <!--<td><strong>Source : <a target="_new" href="http://www.manupatrafast.com/">newsroom.manupatra.com</a></strong></td>--> <td align="left" valign="top"><strong>Source : newsroom.manupatra.com</strong></td> </tr> <tr> <td align="left" valign="top"> </td> </tr> <tr> <td align="left" valign="top">Regards</td> </tr> <tr> <td align="left" valign="top">Team Manupatra</td> </tr> <tr> <td align="left" valign="top"> </td> </tr> </table> </div> </body> </html>